At hokarunning.co.uk, we are committed to protecting your privacy and handling your personal information responsibly. We understand the importance of keeping your data secure when browsing our website, purchasing HOKA running shoes, trainers, sportswear and accessories, or contacting our customer service team.
This Privacy Policy explains how we collect, use, store, share and protect personal information, as well as your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy laws.
We aim to provide a transparent and secure online shopping experience while respecting your privacy.
1. About This Privacy Policy
This Privacy Policy applies to personal information processed through hokarunning.co.uk, including information collected when you browse our website, create an account, place an order, subscribe to marketing communications or contact customer support.
Personal information means any information relating to an identified or identifiable individual. This may include your name, email address, postal address, telephone number, order details and certain online identifiers.
The organisation operating hokarunning.co.uk is responsible for determining how and why personal information is processed where it acts as the data controller.
We process personal information only where there is an appropriate lawful basis and in accordance with applicable data protection requirements.
2. Information We Collect
We may collect different categories of personal information depending on how you interact with our website.
Personal and Contact Information
This may include your name, email address, telephone number, billing address and delivery address.
Order and Transaction Information
When you make a purchase, we may collect details of the products ordered, quantities, sizes, order values, payment status, delivery information and purchase history.
Payment Information
We may process payment-related information necessary to complete transactions. Payments may be handled by third-party payment service providers, which process relevant payment details under their own security and privacy arrangements.
Account Information
If you create a customer account, we may process your login details, saved preferences, order history and account settings.
Technical and Usage Information
When you visit our website, certain technical information may be collected, including your IP address, browser type, device information, operating system, pages visited and website interaction data.
Customer Service Communications
If you contact us, we may retain information contained in your enquiry, including correspondence relating to orders, deliveries, returns, refunds and warranty claims.
We aim to collect only the information reasonably necessary for the relevant purpose.
3. How We Use Your Personal Information
We use personal information to operate our online shop, fulfil orders and provide customer support.
Depending on the circumstances, your information may be used to:
- Process, confirm and fulfil purchases.
- Arrange shipping and delivery of ordered products.
- Process payments, refunds and exchanges.
- Manage customer accounts and order histories.
- Respond to enquiries and customer service requests.
- Handle returns, complaints and warranty claims.
- Provide important updates about your orders.
- Maintain website security and prevent fraudulent activity.
- Improve website functionality and customer experience.
- Meet applicable legal, accounting and regulatory obligations.
- Send marketing communications where permitted by law.
We do not use personal information for purposes that are incompatible with the original collection purpose unless permitted by applicable law.
4. Lawful Bases for Processing
Under the UK GDPR, we must have a valid lawful basis for processing personal information.
Depending on the purpose, we may rely on the following grounds.
Performance of a Contract
We process information necessary to fulfil your order, arrange delivery, process returns and provide services requested by you.
Legal Obligations
We may process or retain certain information to comply with tax, accounting, consumer protection and other legal requirements.
Legitimate Interests
We may process information where necessary for our legitimate business interests, such as maintaining website security, preventing fraud and improving our services, provided your rights and interests do not override those interests.
Consent
Where required, we obtain your consent before sending certain marketing communications or using non-essential cookies and tracking technologies.
You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Order Processing and Payment Security
When you place an order on hokarunning.co.uk, we process the information required to complete your purchase.
This includes contact details, delivery information, selected products and relevant transaction records.
Payment transactions may be processed through external payment providers. These providers may collect and process payment information according to their own privacy policies and applicable legal obligations.
We aim to use appropriate security measures to protect information transmitted during checkout.
We do not require customers to provide full payment card details through ordinary customer service correspondence.
6. Sharing Personal Information
We do not sell your personal information to third parties.
We may share relevant information with trusted service providers where necessary to operate our online shop and deliver our services.
These may include:
- Delivery and logistics providers responsible for shipping orders.
- Payment processors and financial service providers.
- Website hosting and technical support providers.
- IT security and fraud prevention services.
- Customer service and order management providers.
- Professional advisers where necessary.
- Public authorities where disclosure is required by law.
Where third parties process personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.
Some third parties may act as independent data controllers and process information under their own privacy notices.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support essential functions and improve the shopping experience.
Cookies are small files stored on your device that can help websites remember certain information.
We may use the following categories of cookies.
Strictly Necessary Cookies
These support essential website functions, including shopping baskets, checkout processes, account security and privacy preference management.
Functional Cookies
These may remember selected settings, such as language preferences or other website options.
Analytics Cookies
Where enabled, these may help us understand how visitors use our website and identify opportunities to improve its performance.
Marketing Cookies
With the necessary consent, these may be used to measure advertising performance or display relevant promotional content.
We obtain consent before using non-essential cookies where required under the Privacy and Electronic Communications Regulations (PECR).
You can manage your cookie preferences through the controls provided on our website, where available, or through your browser settings.
For more information, please refer to our Cookie Policy.
8. Marketing Communications
If you subscribe to our newsletter or otherwise agree to receive promotional communications, we may send information about products, offers and updates relating to our online shop.
We send electronic marketing communications only where permitted by applicable UK law, including PECR.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or contacting our customer service team.
We will respect your marketing preferences and stop sending the relevant promotional communications following a valid opt-out request.
We may retain limited information necessary to ensure your opt-out preferences are respected.
9. How Long We Keep Your Information
We retain personal information only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
Retention periods depend on the type of information and the relevant legal or operational requirements.
For example:
- Order and transaction records may be retained to meet accounting and tax obligations.
- Customer account information may be retained while an account remains active and for a necessary period afterwards.
- Customer service correspondence may be retained to resolve enquiries, disputes or warranty claims.
- Marketing preferences may be retained to manage subscriptions and opt-out requests.
- Technical records may be retained for limited periods to maintain security and investigate incidents.
When personal information is no longer required, we take appropriate steps to delete or anonymise it securely.
10. How We Protect Your Information
We take the security of personal information seriously and aim to implement appropriate technical and organisational measures.
These may include:
- Encrypted connections for transmitting information.
- Access controls for personal data.
- Security monitoring and protective systems.
- Restricted access to customer records.
- Appropriate safeguards for service provider arrangements.
- Procedures for identifying and responding to security incidents.
Although we take reasonable steps to protect personal information, no internet-based system can be guaranteed to be completely secure.
We encourage customers to use strong passwords and protect their account credentials.
11. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place in accordance with the UK GDPR.
Depending on the destination and circumstances, these safeguards may include UK adequacy regulations, the International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses or other legally recognised transfer mechanisms.
Where necessary, we assess relevant transfer risks and implement additional protective measures.
12. Your Rights Under UK Data Protection Law
Under the UK GDPR, you have certain rights concerning your personal information, subject to applicable legal conditions and exceptions.
Right of Access
You may request confirmation of whether we process your personal information and obtain access to relevant data.
Right to Rectification
You may request correction of inaccurate personal information or completion of incomplete information.
Right to Erasure
You may request deletion of your personal information where the legal requirements are met.
Right to Restrict Processing
You may request that we limit certain processing activities in specific circumstances.
Right to Data Portability
Where applicable, you may request certain personal information in a structured, commonly used and machine-readable format.
Right to Object
You may object to certain processing based on legitimate interests. You also have the right to object to processing for direct marketing purposes at any time.
Rights Relating to Automated Decision-Making
You may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.
Right to Withdraw Consent
Where processing relies on your consent, you may withdraw that consent at any time.
We will consider and respond to valid requests within the time limits required by applicable data protection law, normally within one month, subject to permitted extensions.
13. Children’s Privacy
Our online shop is intended for customers who are legally able to make purchases or who have the appropriate permission from a parent or guardian.
We do not knowingly seek to collect personal information from children where doing so would be unlawful.
If we become aware that children’s personal information has been collected without the necessary legal basis, we will take appropriate steps to address the matter.
14. Third-Party Websites
Our website may contain links to external websites, payment services or other third-party platforms.
These websites may operate independently and have their own privacy policies and data handling practices.
We are not responsible for the privacy practices of independent third-party websites.
We recommend reviewing the relevant privacy notices before providing personal information to external services.
15. Complaints and the Information Commissioner’s Office
If you have concerns about how your personal information is handled, we encourage you to contact us so that we can investigate and respond to your enquiry.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
You can find further information about your rights and the complaints process at:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
You may also have the right to seek a judicial remedy under applicable data protection legislation.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, website functionality, data processing activities or applicable legal requirements.
The latest version will be made available on hokarunning.co.uk.
Where required by law, we will provide additional notice or obtain renewed consent before implementing relevant changes.
We encourage you to review this policy periodically to stay informed about how your information is handled.
17. Contact Us About Privacy
If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about the processing of your personal information, you can contact us through the contact options provided on hokarunning.co.uk.
Please provide sufficient information for us to understand your request. We may need to verify your identity before disclosing or changing personal information.
We aim to handle privacy enquiries fairly, securely and within the timeframes required by UK law.
18. Our Commitment to Your Privacy
At hokarunning.co.uk, protecting your personal information is an important part of providing a trustworthy online shopping experience.
We aim to handle customer information transparently, use it only for appropriate purposes and maintain reasonable safeguards against unauthorised access or misuse.
Whether you’re browsing HOKA running shoes, purchasing trainers, exploring sportswear or contacting our customer service team, we want you to feel confident about how your personal information is handled.
hokarunning.co.uk – Your privacy, security and shopping confidence matter to us.