At hokarunning.co.uk, we value your privacy and are committed to providing a transparent, secure and convenient online shopping experience. This Cookie Policy explains how cookies and similar technologies may be used when you visit our website, browse HOKA running shoes, trainers, sportswear and accessories, or use our online shopping services.

We want you to understand what cookies are, why they may be used, how they affect your browsing experience and how you can manage your preferences.

This policy is intended to comply with applicable UK privacy legislation, including the Privacy and Electronic Communications Regulations (PECR), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Are Cookies?

Cookies are small text files that websites place on your computer, smartphone, tablet or other device when you visit them.

They allow websites to remember certain information, such as items added to your shopping basket, login sessions and selected preferences.

Cookies can help websites operate efficiently, provide essential shopping features and understand how visitors interact with online services.

We may also use similar technologies, such as local storage, pixels and other identifiers. These technologies are subject to applicable privacy requirements where they store or access information on your device.

2. Why We Use Cookies

Cookies may be used on hokarunning.co.uk to support website functionality, maintain security and improve the shopping experience.

Depending on the services enabled on our website, cookies may help us to:

  • Keep products in your shopping basket while you browse.
  • Maintain secure customer login sessions.
  • Support checkout and order processing.
  • Remember selected website preferences.
  • Store your cookie consent choices.
  • Protect against fraudulent activity and unauthorised access.
  • Identify technical errors and improve website performance.
  • Understand how visitors navigate our website.
  • Measure advertising effectiveness where consent has been provided.
  • Display relevant content and promotional information where permitted.

We aim to use cookies only for legitimate purposes and in accordance with applicable UK privacy requirements.

3. Types of Cookies We May Use

Our website may use different categories of cookies depending on the features and third-party services that are active.

Strictly Necessary Cookies

These cookies are essential for the operation of our online shop and the provision of services you specifically request.

They may support:

  • Shopping basket functionality.
  • Secure checkout processes.
  • Customer account authentication.
  • Website security and fraud prevention.
  • Cookie consent preference storage.
  • Essential session management.

Strictly necessary cookies do not normally require consent where the relevant legal exemption applies.

However, any processing of personal information associated with these cookies must still comply with applicable data protection law.

Functional Cookies

Functional cookies may remember your choices and preferences to provide a more convenient browsing experience.

For example, they may store language preferences, selected display settings or other optional website customisations.

Where functional cookies are not strictly necessary, we will obtain consent if required by law.

Analytics and Performance Cookies

Analytics cookies may help us understand how visitors use our website.

They may collect information about pages visited, browsing patterns, interactions with website features and technical performance.

This information can help us identify improvements to navigation, product presentation and website functionality.

Where consent is required, analytics cookies will only be activated after you have provided the appropriate permission.

Any applicable statutory exceptions will be assessed according to their specific legal conditions.

Marketing and Advertising Cookies

Marketing cookies may be used to measure advertising performance, understand interactions with promotional content and provide more relevant advertisements.

These cookies may involve advertising or marketing service providers.

We will obtain your consent before using marketing cookies or similar tracking technologies where required by UK law.

You can withdraw your consent at any time.

4. First-Party and Third-Party Cookies

Cookies may be classified according to the organisation responsible for placing them.

First-Party Cookies

First-party cookies are placed directly by hokarunning.co.uk and may be used to support essential website functions, account access and customer preferences.

Third-Party Cookies

Third-party cookies may be placed by external service providers whose technologies are integrated into our website.

These providers may include payment services, analytics platforms, advertising partners or other technical service providers.

Some third parties may process personal information independently under their own privacy policies.

Where required, we obtain consent before allowing third-party cookies or similar technologies to operate.

We recommend reviewing the privacy information provided by relevant third-party services.

5. Session Cookies and Persistent Cookies

Cookies can also be categorised according to how long they remain on your device.

Session Cookies

Session cookies are generally temporary and are removed when your browser session ends.

They may be used to maintain your shopping basket, support secure browsing or manage temporary website functions.

Persistent Cookies

Persistent cookies remain on your device for a specified period or until you delete them.

They may be used to remember preferences, consent choices or other information between visits.

The retention period depends on the cookie’s purpose and technical configuration.

We aim to ensure that cookies are retained only for an appropriate period.

6. Cookie Consent and Your Choices

When you first visit our website, you may be presented with a cookie banner explaining the available cookie categories.

Where consent is required, non-essential cookies will not be activated until you have made an affirmative choice.

Our cookie controls are intended to allow you to:

  • Accept All: Agree to the use of all available optional cookie categories.
  • Reject All: Decline non-essential cookies while allowing strictly necessary functions to operate.
  • Customise Preferences: Select which optional cookie categories you wish to allow.

Your consent must be freely given, specific, informed and unambiguous.

Rejecting non-essential cookies will not prevent you from accessing the core shopping functions of our website.

You can change or withdraw your consent at any time through the available cookie preference controls.

7. How to Manage Your Cookie Preferences

You can manage your cookie preferences using the cookie settings function provided on our website, where available.

This allows you to review your previous choices and change your preferences for optional cookies.

If you withdraw consent, we will stop the relevant consent-based cookie activities for future use.

You may also delete cookies already stored on your device through your browser settings.

Please note that deleting cookies may cause your previous website preferences to be forgotten.

Where legally required, we will make withdrawing consent as easy as giving it.

8. Managing Cookies Through Your Browser

Most web browsers allow you to control how cookies are stored and used.

You can generally configure your browser to:

  • Block all or selected cookies.
  • Delete cookies already stored on your device.
  • Receive notifications before cookies are stored.
  • Remove cookies automatically when the browser closes.
  • Restrict third-party cookies.

Cookie management options are usually found in your browser’s privacy or security settings.

Disabling all cookies may affect certain website features, including shopping baskets, customer account access and checkout functionality.

For the best shopping experience, we recommend allowing strictly necessary cookies while managing optional categories according to your preferences.

9. Cookies Used for Shopping and Checkout

Certain cookies are important for maintaining the functionality of our online shop.

These may help remember the products you add to your basket, maintain your checkout session and support secure order processing.

Without these technologies, some essential shopping features may not function correctly.

We use strictly necessary technologies only where they meet the applicable legal requirements.

Payment service providers may also use essential security technologies to process transactions and prevent fraud.

Any additional tracking by payment or other third-party providers must comply with applicable privacy requirements.

10. Analytics and Website Improvements

We aim to make hokarunning.co.uk easy to navigate and convenient to use.

Where analytics services are enabled, they may help us understand which pages are visited, how visitors move through the website and whether technical problems occur.

These insights may be used to improve product categories, search functionality, website performance and the overall shopping experience.

We will obtain consent for analytics cookies where required by law.

If you decline analytics cookies, you can continue browsing and purchasing products using the essential features of our website.

11. Advertising and Personalisation

Where marketing technologies are enabled, cookies may help measure the effectiveness of advertising campaigns or support personalised promotional content.

Such technologies may involve external advertising partners and may collect information about interactions with our website.

We do not activate consent-based advertising cookies before obtaining the required permission.

You may reject or withdraw consent for marketing cookies without affecting your ability to purchase products.

For more information about how personal information may be used for marketing, please refer to our Privacy Policy.

12. Data Protection and Cookie Security

We take reasonable steps to protect personal information processed through cookies and similar technologies.

Where cookie-related information identifies or can identify an individual, its processing is subject to applicable UK data protection legislation.

We aim to implement appropriate technical and organisational safeguards to reduce the risk of unauthorised access, misuse or loss.

These measures may include secure connections, access restrictions and appropriate arrangements with service providers.

We do not use cookie-related personal information for purposes that lack an appropriate legal basis.

13. Legal Basis for Using Cookies

The use of cookies and similar technologies is governed by the Privacy and Electronic Communications Regulations (PECR), as amended, alongside applicable data protection law.

Under PECR, storing information on a user’s device or accessing information already stored generally requires consent unless a relevant statutory exception applies.

Certain technologies that are strictly necessary to provide a service requested by the user may qualify for an exemption.

Other limited exemptions may apply where their specific legal requirements are satisfied.

Where cookies involve the processing of personal information, we also identify an appropriate lawful basis under the UK GDPR.

Depending on the circumstances, this may include consent, contractual necessity, legal obligation or legitimate interests.

A lawful basis under the UK GDPR does not automatically remove a separate requirement to obtain consent under PECR.

14. International Data Transfers

Some third-party technology providers may process information outside the United Kingdom.

Where cookie-related personal information is transferred internationally, we take steps to ensure that appropriate safeguards are used in accordance with applicable UK data protection law.

These safeguards may include UK adequacy regulations, the International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or other recognised legal mechanisms.

Where necessary, additional measures may be implemented to protect personal information.

Further details about international transfers are provided in our Privacy Policy.

15. Your Data Protection Rights

Where cookies involve the processing of personal information, you may have rights under the UK GDPR.

These rights may include:

  • The right to access your personal information.
  • The right to request correction of inaccurate information.
  • The right to request deletion in applicable circumstances.
  • The right to restrict certain processing activities.
  • The right to object to certain processing.
  • The right to data portability where applicable.
  • The right to withdraw consent at any time.
  • Rights relating to certain automated decisions.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been processed unlawfully.

Further information is available at https://ico.org.uk.

16. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in our website, the technologies we use or applicable legal requirements.

The latest version will be made available on hokarunning.co.uk.

Where changes introduce new activities that require consent, we will obtain the appropriate permission before activating those technologies.

We encourage you to review this policy periodically to stay informed about our use of cookies and your available choices.

17. Contact Us About Cookies

If you have questions about this Cookie Policy, the use of cookies on our website or the management of your privacy preferences, please contact our customer service team through the contact options available on hokarunning.co.uk.

We aim to provide clear information and assist with reasonable privacy-related enquiries.

If your request concerns personal information, we will handle it in accordance with applicable UK data protection requirements.

18. Our Commitment to Your Privacy

At hokarunning.co.uk, we believe that customers should be able to browse and shop with confidence while maintaining control over their personal information.

We aim to use cookies responsibly, explain their purposes clearly and provide meaningful choices over optional tracking technologies.

Whether you are exploring HOKA running shoes, choosing comfortable trainers or shopping for sportswear and accessories, your privacy remains an important part of our online shopping experience.

hokarunning.co.uk – Your privacy, your preferences and a more secure shopping experience.